Abstract:Despite our exposure to advergames, and studies about their effects, we know very little about the other side of the coin, i.e., advergames developers. In this paper, we report on a study of advergames development companies in the Netherlands. After deriving statements concerning the advergames market through three interviews, we cross-validate these statements with eight companies. Several statements are statistically significant, including the following: advergames are increasingly be
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Keywords : Customer loyalty, Netherlands, Advergames development companies, Technological platforms, Social media components, Advertising companies
=====================Résumé de la présentation=====================Selon la BNF, depuis 2014, le Ministère de la Culture tient à ce que nous privilégions le vocable « jeu sérieux » à la place de « Serious Game ». Il convient cependant de souligner qu’une telle traduction introduit une subtilité. En effet, dans la langue française, la notion de « jeu »
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Keywords : Serious game
Le play Research lab est un laboratoire de Recherche & développement (R&d), de la cci grand Hainaut, dédié à la ludologie spécialisé dans l’évaluation de jeux (Serious games, jeux thérapeutiques, edugames, advergames...), d’utilisateurs de jeux (bilan de compétences, diagnostics, expériences...), de projets (cahiers des charges, prototypes de jeux...). • d’écosystèmes co
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Keywords : Serious game, Play, Research, Ludology, Laboratory
An introduction to the exciting world of Serious Games The month of November IUM recently played host to none other than renowned researcher and consultant Dr. Julian Alvarez who was presenting a lecture to students on Serious Games and Game Technologies. He talked to students of the course Fundamentals of communication and advertising which is overseen by Professor MN. Jauffret-Cervetti. He mesmerized the students with the technology behind Advergames, Edumarket games and gamificatio
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Keywords : Serious Game, Advergames, Conference, Communication, Gamification
ABSTRACT: Video games have become a prime choice of entertainment not only for young people but also in adults or women. Development Studies advertisers and organizations that mediate between them have discovered the potential of videogames as a medium for marketing communication. Thus, the advergame and the in-game advertising have become a powerful and dynamic medium for communicating ideas, products, services or items in an original manner, which also offers video game development studios an
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Keywords : Advertainment, Advergame, In-game advertising, Product placement, Videogames
Presentation of the revue Par rapport aux enjeux concernant les objets numériques de l'univers des jeunes, notre parti-pris habituel, notre réflexe, est d'abord d'avoir une approche souvent exclusive d'éducateur, et ce, non sans raisons. L'intérêt de cet article, à partir de l'exemple des serious games, est de vouloir situer ces enjeux, des points de vue à la fois du concepteur marketing de "produits à consommer" et de l
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Keywords : serious game, e-learning, edugaming, advergaming, edumarket game, serious gaming, advergame, edugame
By analysing in detail the characteristics, uses and different genres of serious game, this study outlines the challenges involved with the design, development and distribution of various types of title. Similarly, the report examines the outlook for the industry and its probable growth drivers. The serious gaming market is of considerable importance. As the link between traditional video games and practical software, serious games offer a genuine opportunity to develop a sector that is all too
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Keywords : serious game, advergame, edugame, news game, edumarket game, serious gaming, edugaming, advergaming
By analysing in detail the characteristics, uses and different genres of serious game, this study outlines the challenges involved with the design, development and distribution of various types of title. Similarly, the report examines the outlook for the industry and its probable growth drivers. The serious gaming market is of considerable importance. As the link between traditional video games and practical software, serious games offer a genuine opportunity to develop a sector that is all too
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Keywords : serious game, advergame, edugame, news game, edumarket game, serious gaming, advergaming, edugaming