Sophie, who litteraly hates videogames, just got a new contract: to imagine an advertising contract about a girl videogame. Will she manage to overcome her misconceptions about videogames to create a convicing ad campaign?
Keywords : interactive fiction, girls and videogames, photo
This book is a detailed study of the expressive potential of video games. The author analyses many examples of games broadcasting messages, related to politics, advertising and education. This study allows Ian Bogost, a media researcher and game designer, to introduce the concept of "procedural rhetoric", i.e. the use of games rules to broadcast messages. This book is very brilliant: full of relevant examples, it features an analysis that will undoubtedly inspires any creator or resear
[...]
Keywords : serious game, procedural rhetoric, analysis, research, example
The objective of this paper is to restore the process of development and installation of a project called "Technocity" which aims to develop technology courses of French State Education among the young people from 15 to 18 years old, with a very special care for the girls. We develop a gameplay to build a new school guidance tools. We choose to create a dynamic approach with video game and shortly report on different technical job. After, we explore the impact and the reception of this
[...]
Keywords : School guidance, Advertaising tools, Advertainment, Education, Edumarket game, Innovation, Marketing, Reception
The objective of this paper is to restore the process of development and installation of a project called "Technocity" which aims to develop technology courses of French State Education among the young people from 15 to 18 years old, with a very special care for the girls. We develop a gameplay to build a new school guidance tools. We choose to create a dynamic approach with video game and shortly report on different technical job. After, we explore the impact and the reception of this
[...]
Keywords : serious game, Advertising tools, Advertainment, Education, Edumarket game, Innovation, Marketing, Reception
Technocity is a serious game released in March 2006, and freely distributed to the 600 high school and college located in the region around Toulouse City (South-West in France). The purpose of this edumarket game is to promote courses related to industrial and technical jobs towards a 15 to 18 years old audience. This title was created for the french ministry of education. This was a first experiment for the Toulouse section of french ministry of education, who wan
[...]
Keywords : serious game