Presentation of key figures and trends in video games, serious games and marketing. The elements are taken from the study conducted with IDATE and published in 2012 . Marketing, economics, research: 3 cycles of conferences to decode these subjects.On Friday November 16, day 2 of Montpellier Agglomération's Montpellier In Game will feature “Game in marcketing”, “Game in economics” and “Game in R&D”, 3 cycles of conferences to help prof
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Keywords : Marketing, Serious Game, Video game, Markets, Segmentation, Study, Report
Abstract : According to the french government, the video game industry has now reached a turnover of 3 billion euros (or 10% of the turnover of the french cultural industry), making it the second European country. This market could reach 3.8 billion by 2014, that is a 27% increase in 3 years. Video game was since always an entertaining technology, not requiring the player a significant interaction or intellectual investment result. Today, video games require more and more players to interac
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Keywords : Video game, State of the art, History, Use, Innovation
This study examines the various market segments of Serious Gaming based on detailed case studies and a systematic presentation of the corresponding technologies, practices and know-how, while emphasising on the key stages of the design, development and dissemination phases. It also provides technology and business prospects for each market segment. Serious Gaming (SG) is at the crossroads of several disciplines: e-learning, computing, engineering, virtual world d
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Keywords : Serious Game, Market, Evolution, Health, Defence, Education, Study, Training
This book aims to deconstruct the "positive discourses about video games", that helped it to be regarded in a less negative way as the time went by. While the topic is very interesting, the extremely small size of this book (96 pages in very small A6 format) prevents him to reach this goal. Instead of a rigorous analysis that such a topic requires, the authors limit themselves to some broad and bold critics (such as the french university being under the order of the video game industry
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Keywords : critic, video game, positive discourse, media
"This week, it's serious! The Serious Gaming is a new market of the video game industry dedicated to the learning, advertising, political... areas. A world market of 50 billions USD." Journalist :Cédric Ingrand Speakers : Jean-Claude La Rue (SELL), Sébastien Beck (DAESIGN) et Julian Alvarez (Orange Labs/ Ludoscience). Podcast
Keywords : Serious Games, LCI, Plein Ecran, Market, Video games, Serious Gaming
1 Introduction As one of the fastest growing segments of the global entertainment market (Szalai, 2007), video games have come to represent a wide spectrum of values in terms of expectations and design decisions of the groups involved in their development and publication. Despite a rapidly expanding market, changing demographics and growing global economic importance, regional differences in game designs have yet to be fully explored. The underlying premise of this research is that game com
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Keywords : Video games, Genre, Game components
Presentation of the workshop: The idea of video game ratings is far from new. There are many and varied “free classification” systems used by the video game industry, the trade press or simply by gamers. However, while these systems are an important part of common video game culture, they are unfortunately not suitable for cataloguing or classifying all existing video games.Indeed, these so-called “free” systems follow the course of video game evolution: categories a
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Keywords : Classification, Videogame, Game library, Deconstruction, Structuralism, Gameplay bricks, Taxonomy, Formal system
This article offers an overview of the various approaches used by the video game industry throughout its history to encourage and facilitate the creation of video games by players.Referring to a structural model of the video game as an artifact, we will study four approaches aimed at facilitating and encouraging enthusiasts to create or modify their own games: configuration menus, level editors, mods and game factories.The aim of this article is to highlight the complementarity of these differen
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Keywords : Video game, Creation, Tools, Level design, Game design
Video documentary which illustated this debate The aim of this presentation is to examine whether the use of Serious Games is a potential source of inequality for female students. In 2009, 61% of boys played video games, compared with 39% of girls. What's more, the video game industry employs a minority of women as game designers (5%). Against this backdrop, what solutions can be applied in higher education to put female and male learners on an equal footing? A pedagogical approach that put
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Keywords : Serious Game, Game Design, Pedagogy, Equal opportunities, Project-based learning, Female audience, Serious Game Design
This book presents a historical, economic and artistic analysis of Japanese video games, hoping to explain why they are so successful all around the world. The author, who is an expert of this topic, offers us a combination of detailed history (the birth of Japanese video game industry), personal analysis of games series (Mario, Final Fantasy, etc.), and interviews with legendary game designers such as Shigeru Miyamoto and Fumito Ueda. The author then explores some "japanese-specific"
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Keywords : japan, analyse, shigeru miyamoto, fumito ueda, jrpg, akihabara, pokémon, music games