This book deals with the war opposing Sega to Nintendo during the 90's, in the USA, for the control of the home console market. Over 550 pages, it follows the story of Tom Kalinske, who ran Sega US branch from 1990 to 1996. The book tells the many efforts the man and his team made to push the Genesis / Megadrive onto the US market, to try to make a dent in Nintendo's near monopoly over this market. This war is made of many battles, such as an offensive marketing campaign around the game Sonic (1
[...]
Keywords : sega, nintendo, 16 bits, usa, marketing, sony , tom kalinske, genesis
Service Games: The Rise and Fall of SEGA (Enhanced Edition) is a book on the history of SEGA as a console manufacturer. After a brief introduction telling the birth of the company, this thick 480 pages book details the story of all its home consoles: SG-1000, Master System, Mega Drive / Genesis with its Sega CD and Sega 32X addons, Saturn and the Dreamcast. While the beginnings of SEGA and its first two consoles are explained rather quickly over 30 pages, the main part of the bo
[...]
Keywords : history of videogames, sega, genesis, sega cd, sega 32x, saturn, dreamcast
A book on the history of SEGA as a console manufacturer. After a brief introduction telling the birth of the company, this thick 480 pages book details the story of all its home consoles: SG-1000, Master System, Mega Drive / Genesis with its Sega CD and Sega 32X addons, Saturn and the Dreamcast. While the beginnings of SEGA and its first two consoles are explained rather quickly over 30 pages, the main part of the book details with high precision the story of its most famous consoles. About 150
[...]
Keywords : history, sega, master system, genesis, sega cd, sega 32x, saturn, dreamcast