Un marché très sérieux (A very serious market) Caporal Casse-Pompons - 2010


Support : Médias
Author(s) : Caporal Casse-Pompons
Editor : IG Magazine #8 - Ankama Presse
Date : 2010
Lang : Lang



Serious games: behind this oxymore a business hides which goes up in power since the middle of the years 2000. Formation, drive, publicity… The companies obtain new tools directly inspired from video games. Analyzes of the market (p. 86 to 91).

Keywords : Serious Games, Serious Play, Market