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Analogies between the world of cinema and Serious Games (Blog post)
To understand how Serious Games fit into the videogame landscape, we can draw an analogy with the world of cinema.In the film industry, we primarily find big-budget entertainment films, also known as “block busters”.In the video-game industry, the equivalent would be AAA (triple-A) titles. Next come auteur or independent films. This is where we find the independent games community.As for art films, we identify Arts games such as Jason Rohrer's Passage.Then we come to documentari [...]Keywords : Serious game, Video game industry, Documentary, Movie industry, Docu-fiction, Art game, Advergame, Audio-visual
The evolution of advergames development: A study in the Netherlands (Broacasting our studies)
Abstract:Despite our exposure to advergames, and studies about their effects, we know very little about the other side of the coin, i.e., advergames developers. In this paper, we report on a study of advergames development companies in the Netherlands. After deriving statements concerning the advergames market through three interviews, we cross-validate these statements with eight companies. Several statements are statistically significant, including the following: advergames are increasingly be [...]Keywords : Customer loyalty, Netherlands, Advergames development companies, Technological platforms, Social media components, Advertising companies
Autour des jeux sérieux (serious games) : Définition générale et terminologie (Broacasting our studies)
=====================Résumé de la présentation=====================Selon la BNF, depuis 2014, le Ministère de la Culture tient à ce que nous privilégions le vocable « jeu sérieux » à la place de « Serious Game ». Il convient cependant de souligner qu’une telle traduction introduit une subtilité. En effet, dans la langue française, la notion de « jeu » [...]Keywords : Serious game
Le Play Research Lab de Valenciennes présenté par Julian Alvarez (Broacasting our studies)
Le play Research lab est un laboratoire de Recherche & développement (R&d), de la cci grand Hainaut, dédié à la ludologie spécialisé dans l’évaluation de jeux (Serious games, jeux thérapeutiques, edugames, advergames...), d’utilisateurs de jeux (bilan de compétences, diagnostics, expériences...), de projets (cahiers des charges, prototypes de jeux...). • d’écosystèmes co [...]Keywords : Serious game, Play, Research, Ludology, Laboratory
An introduction to the exciting world of Serious Games (Broacasting our studies)
An introduction to the exciting world of Serious Games The month of November IUM recently played host to none other than renowned researcher and consultant Dr. Julian Alvarez who was presenting a lecture to students on Serious Games and Game Technologies. He talked to students of the course Fundamentals of communication and advertising which is overseen by Professor MN. Jauffret-Cervetti. He mesmerized the students with the technology behind Advergames, Edumarket games and gamificatio [...]Keywords : Serious Game, Advergames, Conference, Communication, Gamification
Publicidad in-Game. Los videojuegos como soporte publicitario (Broacasting our studies)
ABSTRACT: Video games have become a prime choice of entertainment not only for young people but also in adults or women. Development Studies advertisers and organizations that mediate between them have discovered the potential of videogames as a medium for marketing communication. Thus, the advergame and the in-game advertising have become a powerful and dynamic medium for communicating ideas, products, services or items in an original manner, which also offers video game development studios an [...]Keywords : Advertainment, Advergame, In-game advertising, Product placement, Videogames
Serious Games ou comment sont détournés les jeux vidéo (Broacasting our studies)
When it comes to the issues surrounding digital objects in the world of young people, our usual bias, our reflex, is first and foremost to take an approach that is often exclusive to the educator, and not without reason. The interest of this article, based on the example of serious games, is to situate these issues from the viewpoints of both the marketing designer of “products to be consumed” and the educator designing “situations to be educated”. In the process, each bo [...]Keywords : serious game, e-learning, edugaming, advergaming, edumarket game, serious gaming, advergame, edugame
Serious Games : Advergaming, edugaming, training... (Broacasting our studies)
By analysing in detail the characteristics, uses and different genres of serious game, this study outlines the challenges involved with the design, development and distribution of various types of title. Similarly, the report examines the outlook for the industry and its probable growth drivers. The serious gaming market is of considerable importance. As the link between traditional video games and practical software, serious games offer a genuine opportunity to develop a sector that is all too [...]Keywords : serious game, advergame, edugame, news game, edumarket game, serious gaming, edugaming, advergaming
Serious Games: Advergaming, edugaming, training and more (Broacasting our studies)
By analysing in detail the characteristics, uses and different genres of serious game, this study outlines the challenges involved with the design, development and distribution of various types of title. Similarly, the report examines the outlook for the industry and its probable growth drivers. The serious gaming market is of considerable importance. As the link between traditional video games and practical software, serious games offer a genuine opportunity to develop a sector that is all too [...]Keywords : serious game, advergame, edugame, news game, edumarket game, serious gaming, advergaming, edugaming